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Post Graduate Diploma in Marketing Management

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Know all about the Post Graduate Diploma in Marketing Management- Know the Duration, Eligibility, Course content, Syllabus and other important details that every student must know

Information

Country : India

Eligibility : Graduation

Duration : 2 Years

Description

What is the Post Graduate Diploma in Marketing Management?

The Post Graduate Diploma in Marketing Management is a diploma-level program in Sales and Marketing management. The curriculum encompasses essential elements of General Management, Finance, HR, Operations, and Marketing Management. Tailored to augment managerial capabilities, the program fosters continuous value addition in the workplace. It prompts students to apply contemporary business knowledge and perspectives in an interdisciplinary manner within the dynamic business environment, offering insights into the subject's modern developments.

Syllabus and Course Content:

Semester I:

  1. Management Theory and Practice
  2. Organizational Behaviour
  3. Business Economics
  4. Corporate Social Responsibility
  5. Information Systems for Managers
  6. Business Communication

Semester II:

  1. Marketing Management
  2. Financial Accounting & Analysis
  3. Essentials of HRM
  4. Strategic Management
  5. Business Statistics
  6. Business Law

Semester III:

  1. Brand Management
  2. Consumer Behaviour
  3. Marketing Strategy
  4. Customer Relationship Management
  5. Sales Management
  6. International Marketing

Semester IV:

  1. B2B Marketing
  2. Services Marketing
  3. Integrated Marketing Communications
  4. Marketing Research
  5. Business: Ethics, Governance & Risk
  6. Project

Post Graduate Diploma in Marketing Management Colleges:

  • Narsee Monjee Institute of Management Studies - NMIMS, Mumbai

Course Suitability:

The course is suitable for individuals seeking managerial training that influences thinking and achievements in the workplace. It is designed to develop skills across all functional areas of management, instilling ethical and moral values, and fostering a positive attitude for societal well-being.

Course Benefits:

  • Especially beneficial for working executives seeking formal management education for career advancement.
  • Provides necessary skills for personal growth and leadership within a marketing environment.

Employment Areas:

  • Academic Institutions
  • Advertising Companies
  • Finance and Insurance Companies
  • Manufacturing Companies
  • Publishing Companies
  • Retail Companies

Job Types:

  • Advertising Manager
  • Brand Manager
  • Market Research Analyst
  • Marketing Communications Manager
  • Marketing Executive
  • Marketing Manager
  • New Product Manager
  • Sales Manager