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Post Graduate Diploma in Advertising

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Know all about the Post Graduate Diploma in Advertising - Know the Duration, Eligibility, Course content, Syllabus and other important details that every student must know

Information

Country : India

Eligibility : Graduation

Duration : 1 Years

Description

What is the Post Graduate Diploma in Advertising?

The Post Graduate Diploma in Advertising is an advanced Mass Communications course offering application-based instruction by industry professionals. Tailored to provide a comprehensive working knowledge of Advertising and Marketing communication, the program includes modules, research projects, and workshops. The curriculum is dynamic and undergoes periodic adaptations to meet the evolving needs of the industry. The primary objective is to impart basic and emerging concepts and principles for informed decision-making in the field of advertising.

Syllabus and Course Content

The syllabus covers various subjects as prescribed by universities and colleges:

  1. Introduction to Communication

    • Communication and Audiences
    • Mass Communication Theories
    • The Print Media
    • Introduction to Audio Visual Media
    • Media Organizations of the Government

  2. Introduction to Advertising

    • Advertising in Economy
    • Advertising and Marketing
    • The Advertising Business
    • Advertising Theories
    • Social, Ethical, and Legal Aspects of Advertising

  3. Principles of Public Relations

    • Four Elements of Public Relations
    • Evolution of Public Relations
    • Development of Public Relations in India
    • Organization for Public Relations
    • Public Relations and Publics
    • Future of Public Relations

  4. Creating Advertisements

    • Introduction to Typography
    • Principles of Design
    • Setting Advertising
    • Developing Advertising Strategy
    • Introduction to Copywriting
    • Message
    • Making Radio Commercials
    • Television Advertising

  5. Advertising & PR

    • Public Relations as Communication
    • Public Opinion
    • Techniques of Propaganda
    • The Nature of Public Issues
    • Employee Relations
    • Shareholder Relations

  6. Media Planning

    • Media Planning Process
    • Segmenting and Targeting
    • Media Selection
    • Planning, Tactics, and Implementation
    • Media Effectiveness

Colleges Offering Post Graduate Diploma in Advertising

  1. Gyanvarsha Institute, New Delhi
  2. Brilliant Education, Jamnagar
  3. Annamalai University, Cuddalore
  4. Jagran Institute of Management and Mass Communication - JIMMC, Noida

Suitability of Post Graduate Diploma in Advertising

The course is suitable for individuals seeking to integrate various functions with organizational goals and strategies. It is ideal for those looking to enter the advertising industry in various roles and levels.

Benefits of the Post Graduate Diploma in Advertising Course

The program is designed to create opportunities for students to work in creative industries or further develop research projects at the Ph.D. level. It provides hands-on training in planning and producing brand and social issue campaigns.

Employment Areas for Graduates

Graduates can find opportunities in:

  • Colleges & Universities
  • Newspapers
  • Journals
  • Magazines
  • Radio and Television
  • Market Research Organizations

Job Types for Graduates

Graduates can pursue diverse roles, including:

  • Creative Director
  • Art Director
  • Visualizer
  • Graphic Designer
  • Design Consultant
  • Storyboard & Concept Artist
  • Web Designer