Diploma in Sales and Marketing Management

What is the Diploma in Sales and Marketing Management?

The Diploma in Sales and Marketing Management is a diploma-level program focused on equipping students with essential skills and knowledge in the field of sales and marketing. Marketing management involves overseeing new product development, advertising, promotions, and sales strategies. This specialized program emphasizes marketing as a core business function and covers fundamental principles of marketing management, consumer behavior, market research, and sales management.

Syllabus and course content:

The syllabus for the Diploma in Sales and Marketing Management covers a range of subjects essential for understanding sales and marketing practices:

Subjects of Study:

1. Basic processes of sales, marketing, and marketing management
2. Sales and marketing - basic functions, characteristics, and roles in the market
3. The nature and culture of markets
4. Digital Marketing
5. Consumer behavior and buying trends of the market
6. Market segmentation, market targeting, and market positioning
7. Analysis techniques for market competition study
8. Market research and study of market potentials
9. Strategic marketing - development and management
10. Brand Management
11. Monitor and control schemes for market plans
12. Demo sessions, assignments for each section, and practical spells

Institutions Offering the Program:

Some institutions offering the Diploma in Sales and Marketing Management include:

• Institute of Marketing Communications India (IMCI), Noida

Course Suitability:

• Suitable for students seeking knowledge and skills necessary for various roles in sales and marketing.
• Ideal for working professionals or recent graduates aiming to enhance their job prospects and gain international recognition in their profiles.

Benefits of the Program:

• Focuses on developing essential marketing management skills required in today's competitive industry.
• Designed to meet the needs of both working professionals and fresh graduates, with experienced faculty members from industry and academia.

Employment Opportunities:

Graduates of the Diploma in Sales and Marketing Management can find employment in various sectors, including:

• e-Commerce Sector
• Financial Services
• Investment Banking
• Investment Management Companies
• Management Consulting Companies
• Marketing Companies
• Research & Educational Institutions
• Retailing Sector

Job Roles:

Upon completion, graduates can work in roles such as:

• Area Sales Manager
• Loan Officer
• Marketing Executive
• Sales & Marketing Management Trainee
• Territory Sales Executive

Overall, the Diploma in Sales and Marketing Management provides students with comprehensive training in sales and marketing, preparing them for a wide range of career opportunities in the dynamic business environment.