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Diploma in Marketing Management

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Know all about the Diploma in Marketing Management- Know the Duration, Eligibility, Course Content, Syllabus, and other important details that every student must know

Information

Country : India

Eligibility : 10+2

Duration : 1 Years

Description

What is the Diploma in Marketing Management?

The Diploma in Marketing Management is a business management program offered at the diploma level, focusing on marketing as a core corporate function. Tailored to provide a specialized curriculum, this course emphasizes the dynamic nature of the market, with a focus on understanding customer behavior, market research, and various aspects of marketing and sales management. Geared toward those aspiring to master the principles of marketing management, the program prepares individuals for careers in marketing and sales management.

Syllabus and Course Content:

The syllabus for the Diploma in Marketing Management, as specified by various universities and colleges, is structured as follows:

Diploma in Marketing Management Semester-I:

  1. Business Economics
  2. Business Communication
  3. Corporate Social Responsibility
  4. Information Systems for Managers
  5. Management Theory and Practice
  6. Organizational Behavior

Diploma in Marketing Management Semester II:

  1. Business Law
  2. Consumer Behavior
  3. Financial Accounting & Analysis
  4. Marketing Strategy
  5. Marketing Management
  6. Sales Management

Diploma in Marketing Management Colleges:

  • Narsee Monjee Institute of Management Studies - NMIMS, Mumbai

Diploma in Marketing Management Course Suitability:

  • Suitable for working individuals aiming to enhance managerial skills while advancing their education.
  • Ideal for executives or potential leaders in marketing, fostering the development of management abilities for more effective and efficient task fulfillment.

Benefits of the Diploma in Marketing Management Course:

  • Equips students with knowledge and practical business skills essential for success in the competitive global industry.
  • Provides management skills for professionals in Accounts/Finance Departments, Banks/Financial Institutions/NBFCs, enhancing their effectiveness.

Employment Areas:

  • Arts Organizations
  • Construction Firms
  • Computer Companies
  • Department Stores
  • Food Processing Companies
  • Manufacturing Firms
  • Research & Educational Institutes
  • Utility Companies

Job Types:

  • Advertising Manager
  • Brand Manager
  • Market Research Analyst
  • Marketing Communications Manager
  • Marketing Executive / Marketing Manager
  • New Product Manager / Sales Manager