Diploma in Management

What is the Diploma in Management?

Diploma in Management is a diploma-level management course that focuses on the act of bringing people together to achieve desired goals and objectives efficiently and effectively, utilizing available resources. Management involves planning, organizing, staffing, leading or directing, and controlling an organization or effort to accomplish a goal. The duration of the course varies from institute to institute, typically ranging from less than one year to a maximum of two years, with some institutes offering part-time options.

Syllabus and Course Content:

The syllabus for Management, as prescribed by various universities and colleges, includes the following subjects:

1. Overview of marketing history and theory
2. The marketing environment
3. Consumer behavior
4. Organizational buyer behavior
5. Market segmentation, targeting, and positioning
6. Customer relationship marketing (CRM)
7. Branding and product development
8. Product innovation and the life-cycle approach
9. Promotion
10. Pricing
11. Distribution
12. Corporate social responsibility (CSR)

Diploma in Management Colleges:

• Indian School of Business and Finance - ISBF New Delhi, New Delhi

Course Suitability:

A diploma in Management is suitable for those who aspire to pursue teaching roles at the college and university levels, both in private and government institutions. The course benefits individuals who can make decisions, act upon them, accept responsibility, and possess self-management techniques. Essential skills include being a team player, problem-solving ability, ethical standards, people skills, strategic thinking, and adaptability to change.

Benefits of Diploma in Management Course:

• Provides opportunities for higher degree programs in respective subjects.
• Opens avenues for jobs in advertising, promotions, marketing, and administrative services.
• Offers career paths as art directors, sales agents, financial staff members, and administrative services managers.

Employment Areas:

• Bloomberg - Mumbai
• Capgemini - Kolkata
• Colleges & Universities
• Ifazone Runway Fashion Industry Pvt. Ltd. - Chandigarh
• Supply Chain Management
• VHM Services - Bhubaneshwar

Job Types:

• Account Management Executive
• Account Manager
• Assistant Manager
• Management Consultant
• Management Trainee
• Marketing & Management Executive
• Program Management Officer
• Project Management Specialist
• Purchase Manager
• Workshop Manager