Diploma in Advertising and Public Relations

What is the Diploma in Advertising and Public Relations?

The Diploma in Advertising and Public Relations is a diploma-level Public Relations course, designed to meet the growing demands in the market where businesses are increasingly utilizing advertising as a strategic tool to capitalize on lucrative opportunities. Advertising has traditionally functioned as a catalyst, creating demand and promoting products. The surge in business growth has, in turn, fueled a substantial boom in the advertising industry. This program shapes candidates to excel in the fields of advertising and marketing by imparting knowledge about variations in consumer behavior, the fundamentals of public relations, and the significance of various media as advertising mediums.

Syllabus and Course Content:

Subjects of Study:

1. Elements of Management
2. Public Relations
3. Advertising
4. Consumer Behaviour

Diploma in Advertising and Public Relations Colleges:

• All India Institute of Management Studies - AIIMAS, Chennai

Course Suitability:

Candidates should possess creativity, writing flair, insight into people's interests, teamwork ability, sociability, and a calm temperament. This course is suitable for those who wish to channel their creative skills into marketing and advertising, offering extensive field exposure. Knowledge of advertising, marketing, promotions, and public relations is essential for coordinating various activities in these domains.

Course Benefits:

• Equips students with the latest techniques needed to succeed in the rapidly evolving field of communications, including the use of PR in both peacetime and war as a form of propaganda.
• Teaches practical skills such as writing news releases, organizing press conferences, creating PR campaigns, and handling media relations, including responding to negative news and creatively utilizing online and social media.
• Prepares students for roles in business development, client servicing, media planning, budgeting, logistics, brand management, media buying and selling, production, and creative aspects.
• Instruct students on how to manage the dissemination of information about individuals or organizations to the public.

Employment Areas:

• Advertisement Companies
• Colleges & Universities
• Film Industry
• NGOs
• Radio & Magazine
• TV & Newspapers

Job Types:

• Communication Specialist
• Public Relation Officer
• Public Relations Assistant Manager
• Public Relations Executive
• Social Media Executive
• Teacher/Lecturer