Certificate Course in Retail Management

What is the Certificate Course in Retail Management?

The Certificate Course in Retail Management serves as an introduction to the business model of retail across various sectors. This course aims to explore and explain different retail formats and their evolution through the use of theoretical concepts and practical scenarios.

The primary goal of the course is to familiarize participants with the fundamental concepts of retailing. Key takeaways include understanding the functioning of a retail business, addressing core challenges, becoming familiar with relevant terms, and gaining appreciation for the Indian retail sector.

The course employs a combination of videos, graded and ungraded assignments, discussion forums, and a proctored exam to make the learning process engaging and informative.

The Diploma in Retail Management, at the diploma level, prepares learners for direct employment through practical project work.

Syllabus and Course Content

Stores Operations & Supply Chain Management:

• Basic Concepts of Supply Chain Management
• Production, Inventory, Location, Transportation, Information
• Stock keeping unit, Job lot storage, Cross docking, Cycle Inventory
• Safety Inventory, Seasonal Inventory, Transportation
• The Evolving Structure of Supply Chains

Marketing Management:

• Introduction to Marketing Mix
• Types of Marketing Mix
• Significance/Importance of Marketing Mix
• The Concept of Market Segmentation
• Principles of Marketing Management
• Market Segmentation in Consumer Markets
• Profile Criteria, Geographic, Political Failure to Segment

Business Statistics:

• Aggregate of Facts, Numerically Expressed
• Affected by Multiplicity of Causes
• Reasonable Accuracy, Pre-determined Purpose
• Collected in a Systematic Manner
• Important terminology in statistics
• Characteristics of Statistics, Nature of Statistics
• Stages in a statistical Investigation

Consumer Behaviour:

• Consumer Behavior and Marketing Action
• Consumer Involvement, Consumer Decision Making Process
• Consumer Behavior and Marketing Implications
• Consumer Behavior Models
• Consumer Behavior: Definition, Customers versus Consumers
• Need for Study of Consumer Behavior

Retail Environment:

• Retailing: Meaning
• Retail Location Strategy
• Retail in India, Global Retail Market
• Retail Management, Modern Retail Management
• Retailing Management, Characteristics and Functions
• Life cycle and phase in growth of retail markets
• Location assessment procedures
• Challenges to retail developments in India

Sales Management:

• Introduction, Definition
• Benefits of selling activities
• Elements of sales management
• Objectives of sales management
• SMBO approach
• Organization of selling unit
• Summary, Keywords, Self-assessment questions
• References/suggested readings